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The Longer You Delay, the More the Data Decay
The Longer You Delay, the More the Data Decay According to research, between 50 and 75 percent of the success of a B2B marketing campaign is down to the accuracy of the data available. Businesses also...
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Data Quality Terms Defined
Data Quality Terms Defined After 20 years developing data quality solutions, the team at DQ Global are very familiar with data quality terminology. However, many customers tell us that data quality...
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The Only Way to Save Your CRM From Failure
The Only Way to Save Your CRM From Failure The Customer Relationship Management (CRM) system is now a central focus of many businesses. The CRM is responsible for holding contact details,...
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Is Your CRM Data the Elephant in the Room?
Is Your CRM Data the Elephant in the Room? As businesses look to the year ahead, budgets are being finalised and strategy is being discussed. Inevitably, cost savings are on everyone’s mind, and money...
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Do You Have a Love-Hate Relationship With Your Data?
Do You Have a Love-Hate Relationship With Your Data? Can’t live with it? Can’t live without it? Has your relationship with data seen better days? When the business is ticking over nicely, and data is...
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How a Chief Data Officer Can Make Your Data Great
How a Chief Data Officer Can Make Your Data Great Fresh data is usually pristine. It’s data in it’s clearest, most accurate form – straight from the customer or client. If you’ve put measures in place...
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Enhance your CRM Data to Sharpen your Sales Pitch
Enhance your CRM Data to Sharpen your Sales Pitch In the old days, you knew who to contact to make business. There were a few job functions, and a few levels of seniority. A name with job function was...
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Do Your Customers Hide Their Data?
Do Your Customers Hide Their Data? Personal data has an image problem. People are increasingly wary of handing over their details to websites – particularly when they have no intention to engage long...
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Were the Election Polls Marred by Poor Quality Data?
Were the Election Polls Marred by Poor Quality Data? The UK’s general election took place last week, on Thursday 7 May, 2015. It was an election that had been hyped for being ‘too close to call’....
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Data is Immortal, but Not Immune to Decay
Data is Immortal, but Not Immune to Decay Data exists in a dangerous state of near-non existence. Few businesses would risk not having backups in place. With cloud computing becoming commonplace in...
View ArticleThe Longer You Delay, the More the Data Decay
The Longer You Delay, the More the Data Decay According to research, between 50 and 75 percent of the success of a B2B marketing campaign is down to the accuracy of the data available. Businesses also...
View ArticleData Quality Terms Defined
Data Quality Terms Defined After 20 years developing data quality solutions, the team at DQ Global are very familiar with data quality terminology. However, many customers tell us that data quality...
View ArticleThe Only Way to Save Your CRM From Failure
The Only Way to Save Your CRM From Failure The Customer Relationship Management (CRM) system is now a central focus of many businesses. The CRM is responsible for holding contact details,...
View ArticleIs Your CRM Data the Elephant in the Room?
Is Your CRM Data the Elephant in the Room? As businesses look to the year ahead, budgets are being finalised and strategy is being discussed. Inevitably, cost savings are on everyone’s mind, and money...
View ArticleDo You Have a Love-Hate Relationship With Your Data?
Do You Have a Love-Hate Relationship With Your Data? Can’t live with it? Can’t live without it? Has your relationship with data seen better days? When the business is ticking over nicely, and data is...
View ArticleHow a Chief Data Officer Can Make Your Data Great
How a Chief Data Officer Can Make Your Data Great Fresh data is usually pristine. It’s data in it’s clearest, most accurate form – straight from the customer or client. If you’ve put measures in place...
View ArticleEnhance your CRM Data to Sharpen your Sales Pitch
Enhance your CRM Data to Sharpen your Sales Pitch In the old days, you knew who to contact to make business. There were a few job functions, and a few levels of seniority. A name with job function was...
View ArticleDo Your Customers Hide Their Data?
Do Your Customers Hide Their Data? Personal data has an image problem. People are increasingly wary of handing over their details to websites – particularly when they have no intention to engage long...
View ArticleWere the Election Polls Marred by Poor Quality Data?
Were the Election Polls Marred by Poor Quality Data? The UK’s general election took place last week, on Thursday 7 May, 2015. It was an election that had been hyped for being ‘too close to call’....
View ArticleData is Immortal, but Not Immune to Decay
Data is Immortal, but Not Immune to Decay Data exists in a dangerous state of near-non existence. Few businesses would risk not having backups in place. With cloud computing becoming commonplace in...
View Article